Cosmetic Procedures Customers

Close to 5 million total cosmetic procedures were performed on women and men ages 40 to 54 in 2006, who made up 45 percent of total patients. Patients ages 55 and older in 2006 made up 26 percent of total patients with 2.8 million total cosmetic procedures.

Baby Boomers

A recent AC Neilsen survey found that baby boomers not only want to look younger, but also feel younger. The study showed the boomers perception reflects a new middle age in their sixties resulting from their forties being considered the new thirties. The desire to match their perception of age with how they look is important to baby boomers.

Lifting Procedures

Since 2005 for people ages 40 to 54, thigh lifts increased 27 percent, lower body lifts increased 24 percent, upper arm lifts increased 23 percent, thread (face) lifts increased 22 percent, breast lifts increased 11 percent, and tummy tucks increased 7 percent. Similar increases in the same procedures since the previous year were also reported for the age group 55 and older. In fact, the combined age groups experienced a 12 percent increase in these cosmetic procedures from 2005 to 2006.

Economic Barometer

“Cosmetic plastic surgery is a good barometer of the local and national economy,” said ASPS President Roxanne Guy, MD. “The increase in cosmetic plastic surgery procedures mirrors the strong economy, low unemployment levels, and high consumer confidence of 2006.”

Surgical Procedures

Surgical cosmetic procedures increased 2 percent, with more than 1.8 million procedures performed in 2006. The top five surgical procedures were breast augmentation (329,000), nose reshaping (307,000), liposuction (303,000), eyelid surgery (233,000), and tummy tuck (146,000). For the first time, breast augmentation is the most popular surgical procedure since the ASPS began collecting statistics in 1992.

Minimally-invasive cosmetic procedures

Minimally-invasive cosmetic procedures jumped 8 percent to more than 9.1 million procedures in 2006. The top five minimally-invasive procedures were Botox® (4.1 million), chemical peel (1.1 million), laser hair removal (887,000), microdermabrasion (817,000), and hyaluronic acid fillers (778,000). Hyaluronic acid fillers (Restylane®, Hylaform® and Hylaform Plus®) debuted in the top five, bumping out sclerotherapy (treatment of spider veins) which had been among the top five minimally-invasive procedures for the previous three years.

Reconstructive plastic surgery

Reconstructive plastic surgery, which improves function and appearance to abnormal structures, decreased 3 percent in 2006. The top five reconstructive procedures were tumor removal (3.9 million), laceration repair (313,000), scar revision (165,000), hand surgery (156,000) and breast reduction (104,000).

Men Face Procedures

Men looking to revitalize their aging face preferred procedures that were less invasive, less expensive and required less healing time. Soft tissue fillers experienced the largest growth between 2005 and 2006 with hyaluronic acid (Restylane®, Hylaform®) and polylactic acid fillers (Sculptra®) leading the charge, growing by 85 percent and 66 percent respectively. Botox® injections, microdermabrasion, and laser skin resurfacing increased by 202 percent, 112 percent and 49 percent since 2000.

Men Body Procedures

In contrast to facial procedures, men increasingly turned to surgery to achieve a more toned body. Since 2005, thigh lifts increased by 39 percent, male breast reductions by 22 percent, and tummy tucks by 4 percent. Thigh lifts grew by 180 percent and tummy tucks by 165 percent since 2000. Although total procedures for pectoral implants and calf augmentations are relatively low, they climbed 99 percent and 49 percent respectively since 2005.